A new beginning: Fortune Life introduces its new EVP-GM


Fortune Life introduces Ms. Emma M. Abad as its newly appointed Executive Vice President and General Manager (EVP-GM) effective April 1, 2021. Her service to the company for more than three decades has earned Ms. Abad the trust and confidence of the Top Management.

Her commitment to Fortune Life is driven by her vision of growing alongside the company. Her career at Fortune Life began as an Accounting clerk, a casual position in 1988 however with patience, hard work and dedication, she rose through the ranks from Accounting Supervisor (1991); Accounting Manager (1997); Finance Division’s AVP (2001), VP (2007), FVP (2015), SVP (2017); SVP- AGM and OIC-Marketing and Sales (2019); Acting EVP-GM (2020) to her current position as EVP-GM. Through her humble beginnings and years of experience, she learned to trust God’s plan and proved that there is always a time for everything.

In one of her interviews, Ms. Abad admitted that Fortune Life changed her life significantly in terms of personal growth, maturity, career development and financial stability. She will always be grateful to the company as she remarked “Ang pangako ng Fortune Life ay hindi napapako, pangakong tinutupad kahit kanino.”

In the Virtual Annual Awards last June 10, 2021, she congratulated the awardees and said that, “As we embark on another year, we assure you that the management will do our best to support our sales force in providing excellent service to our policyholders and clients.” She firmly believes that this pandemic will not hinder Fortune Life from reaching more Filipinos and help them secure their families’ future today.