RISE ABOVE THE CHALLENGE OF CHANGE Fortune Life 2019 Sales Kick-Off


Fortune Life recently kick started the 2019 with glitter and shine as representation of the theme: RISE ABOVE THE CHALLENGE OF CHANGE on January 22, 2019 at Valle Verde 1 Clubhouse in Pasig City. To come out of your comfort zone is rising above the challenge as shared by the FVP for Group Marketing and Sales Division, Mr. Virgilio S. Aquino. For doing this will widen someone’s perception in life according to him. The newly appointed, SVP and Assistant General Manager and OIC for Marketing and Sales, Ms. Emma M. Abad in her opening message said, “As our theme implies, Rise Above the Challenge of Change, we shall leave the past behind to be able to face the challenge of change beginning this year, 2019. Rest assured that Fortune Life will always be here to support your agencies. We will be changemakers so you could bring in new business and tap new markets. We will continue to educate you with the new solicitation process on DepEd that remains our top market to make it strong once again. Executive Vice-President and General Manager, Ms. Evelyn T. Carada shared the wisdom of success from the business industry icons like Henry Sy, Steve Jobs and Fortune Life’s very own, Ambassador Antonio L. Cabangon-Chua. She believes that to rise is to emulate the practice and beliefs of these icons.

Awarding and Recognition

To intensify the excitement, AVP for Marketing, Mr. Garry P. Pasion awarded the winners of Fortune Rewards with the items corresponding to the points they earned.

The Senior Manager for Group Marketing, Mr. Richie Lago awarded to Ms. Marylou Daigdigan, Agency Manager of Daigdigan Branch the first place for the AMAZING RACE Sales Contest. Aside from the cash prize, she also received the 32-inch Samsung Smart TV. On second place was Ms. Pearly Ann Allarey, who received a laptop and cash prize. Ulysses Elmundo came as a qualifier who received a certificate plus cash prize.

Top Achievers from the month of January to October were also recognized. They are the go getter Branch Managers, who were able to achieve the target production every month of the year. For NCR and South Luzon, Ms. Ines Jabines received her certificates as achievers from the month of February to October while Ms. Cynthia Lapastora received her certificate for achieving her branch target in Calamba for the month of July 2018.

Sales Drive and Contest

To rise is to give more and so Fortune Life will be giving more prizes in the Fortune Rewards, Jumpstart and in the Amazing Race Sales Drive contest this year. Plus more exciting contests, drives and promos that will excite the agents in bringing more business.

Financial Literacy as a Tool in Selling

In addition, AVP for Marketing, Mr. Garry Pasion discoursed about financial literacy to educate the agents about the set of skills and knowledge in making effective decisions with all of their financial resources. Thus, this information can also be used by the agencies in dealing with their clients.

Branch Presentation

The sales force from NCR and South Luzon dressed up in their shiny and glittery outfit as they depicted this years’ theme of RISE ABOVE THE CHALLENGE OF CHANGE. Lucena Branch seized the First Place in branch presentation with Daigdigan branch and Calamba branch in second and third places.

The event wrapped up by the AVP for NCR and South Luzon Sales, Mr. Joseph Brian Servando and Regional Sales Manager for NCR/South Luzon with the branches toast for 2019.




From left to right: EVP-GM Evelyn T. Carada; OIC of Marketing and Sales and SVP/Asst. General Manager Emma M. Abad; and FVP-Group Marketing & Sales Virgilio S. Aquino Mr. Ricardo Constantine Laroza receiving the16 desk fan of AM Siegi Ogawa. Ms. Leonora Gamboa of Cubao Branch receiving her coffee maker. Ms. Anna Maria Borbe receiving her electric airpot. Mr. Salvador Juan Hernandez receiving his rice cooker. Mr. Cesar Banan receiving the minor prize of his better-half Ms. Maritess Banan. Ms. Serlita Cacho receiving minor prize. Ms. Rommela Daleon receiving her gift certificate. Ms. Ines Jabines receiving her gift certificate. Ms. Cynthia Lapastora receiving her gift certificate. Ms. Marylou Daigdigan, 1st Place – Amazing Race 2018. Ms. Arlene Allarey, receiving the cash prize and laptop of Ms. Pearly Ann Allarey, 2nd Placer – Amazing Race 2018. AVP for Marketing Garry P. Pasion. Lucena Branch – 1st  Winner in Branch Presentation. Daigdigan Branch – 2nd Place Winner in Branch Presentation. Calamba Branch – 3rd Place Winner in Branch Presentation. Regional Sales Manager for NCR/South Luzon Mr. Joseph Brian Servando wrapped up the event with the branches toast.