In celebration of 35 years of heartfelt service to its policyholders, Fortune Life Insurance Company gives back to the community through 35 meaningful activities which focused on corporate social responsibility (CSR) such as fund raising projects, outreach programs, social media contests and sponsorships.
Among the accomplished CSR activities were bloodletting in partnership with the Philippine Red Cross; tree planting at La Mesa Nature Reserve; clean-up drive in Masalasa Creek, Tarlac City; Cancer Awareness Program with the assistance of the Cancer Society of the Philippines; participation in the Brigada Eskwela school opening activity; donation of school kits; an animal welfare project through CARA (Compassion and Responsibility for Animals) Welfare Philippines and Fun Run for a Cause in Tagbilaran in coordination with the Armed Forces of the Philippines.
With the help of its affiliates in the ALC Group of Companies, Fortune Life was able to organize the following fund raising projects: Block Screening of Disney’s Frozen II, Mini-concert for a cause, Bingo Social, Zumba and Rummage Sale. Beneficiaries of the outreach programs were persons with disabilities at Tahanang Walang Hagdanan in Rizal; Tahanan Outreach Projects and Services (TOPS) which was previously sponsored by the late chairman emeritus and founder, Amb. Antonio L. Cabangon Chua (ALC) and Sisters Servants of the Visitation Convent–Catechist in the South, Las Piñas.
Fortune Life also made significant sponsorships to the following: Mutya Pilipinas 2019, Touch Association Pilipinas, San Isidro Bikers Club, 19th President’s Cup Wack-Wack Golf & Country Club, Ateneo Lex, Julita Senior High School and The Seven Last Words program. Highlight of the year was the Amb. Antonio L. Cabangon Chua Gintong Parangal given to educators, as part of Fortune Life’s Values Advocacy Program with DepEd.
To show its gratitude to its policyholders, the company also had a Customer Appreciation Campaign and raffle prizes for walk-in clients during Teacher's Month. Some of the contests initiated were Poster Making by Grade 3 students of Oranbo Elementary School and “Official Hashtag for the 35th anniversary. Meanwhile, Social Media “Capture Your Future and “Pay it Forward Contests increased engagement in Facebook gaining more followers.
Other activities were agents’ sportsfest and national sales planning which strengthened the camaraderie among the sales force while employees had fun during the Pamper Day and Makeover by renowned fashion designer Renee Salud. On December 6th, the company began the 35th anniversary celebration with a morning mass officiated by Msgr. Sabino Vengco, Jr. followed by a festive gathering in the evening for the anniversary and Christmas party. Presented were video testimonials of loyal and tenured employees who expressed their appreciation to Fortune Life in helping improve their lives over the years. Other testimonials from the sales managers and policyholders will be released via social media by 2020.
To walk down memory lane, the “Memorabilia for the past 35 years contest was created to choose which team will best showcase how the company progressed over three decades using old photos, documents, clothes, trophies, equipment etc. Out of the five group participants, Fourth Floor Makati team was announced as the winner, bringing home Php30,000 cash prize. Employees were elated to receive their personalized corporate gift and stylish polo shirt embroidered with the company’s 35th anniversary logo during the event.
Carrying on his father’s legacy, President D. Arnold A. Cabangon assured that the company will continue to move forward through the joint efforts and hard work of the management and its people.