FORTUNE LIFE KICKS OFF ITS JOURNEY TO 35 YEARS CELEBRATION WITH A BLOODLETTING ACTIVITY


In partnership with the Philippine Red Cross, Fortune Life Insurance Company kicked off its Journey to 35 years celebration last July 23 with a bloodletting activity at the 20th floor Citystate Centre, Pasig City. It was held in July in support of the National Blood Donors Month.

The program began with the awarding of certificate of appreciation to Philippine Red Cross-Rizal Chapter represented by its Medical Officer, Ma. Lourdes T. Resurreccion, M.D. by EVP and General Manager Evelyn T. Carada. Among the registered participants were company employees and agents as well as representatives from Eastern Defender, Citystate Savings Bank, Fortune General, Fortune Care, Aliw Broadcasting and Eternal Plans. A total of eight beds were set up to accommodate the blood donors. The first 35 donors got to pick special prizes composed of corporate items. Some of the participants had fun taking their photos in our designated photo wall while some enjoyed the special merienda served in the afternoon as they watch the videos of Fortune Life’s previous events and ads.

With the activity’s theme “Be a hero, be a donor”, Fortune Life aims to promote awareness of the benefits of donating blood and how one unit of blood can save hundreds of lives.




Volunteers show support to the Journey to 35 Years Celebration of Fortune Life by their hand gestures - three (left side) and five (right side). In the center are Fortune Life SVP/AGM & OIC for Marketing and Sales Division Emma M. Abad, EVP and General Manager Evelyn T. Carada and Philippine Red Cross Medical Officer, Dr. Ma. Lourdes T. Resurreccion. Volunteers register for the bloodletting activity. Dr. Maria Lourdes T. Resurreccion, Medical Director of Philippine Red Cross – Rizal Chapter conducts pre-screening of donors. Donors relax on portable beds set up by Red Cross during the blood extraction. Donors receive their special prizes – corporate items from Fortune Life. Participants enjoyed the special merienda served in the afternoon. Philippine Red Cross – Rizal Chapter Medical Officer, Dr. Maria Lourdes T. Resurreccion (2nd from right) receives certificate of appreciation from Fortune Life EVP-GM Evelyn T. Carada (center). Also present in the photo are SVP/AGM & OIC for Marketing and Sales Division Emma M. Abad (2nd from left), AVP-EMD & EA to the President Floreda C. Constantino and Regional Sales Manager for North and Central Luzon Alvin L. Perez.